New Technology Feature: BVI Networks
(PRWEB) June 11, 2009 -- The Center for Advanced Retail Technology at Green Hills today announced a new partnership with BVI Networks, the industry's first provider of comprehensive in-store business intelligence and decision support systems. BVI's RetailNEXT Product Suite, to be featured at CART, is a complete solution that enables retailers and manufacturers to use video, transaction data from business systems, and best-in-class video analytics algorithms to address some of their highest priority objectives in terms of optimizing store operations, gaining valuable marketing & sales data and improving security.
"Given the importance of shopper marketing and the store itself as perhaps the most important marketing environment, a platform like BVI's RetailNEXT that enables marketers to truly understand shopper behavior throughout the store is critically important. Being able to create customer maps in each store so as to better optimize merchandising, along with the ability to measure and understand promotion effectiveness at the shelf level, is powerful and profitable information," says Gary Hawkins, CEO of Hawkins Strategic, which administers CART.
BVI Networks leverages stores' existing technologies--analytics, POS, RFID, CCTV, and staffing applications--in its unique solution that collects, analyzes and visualizes dynamic data automatically. In-store analysis is taken well beyond the confines of POS and video analytics systems, enabling retailers and manufacturers to quickly identify problem areas, maximize real estate, and dramatically improve staff efficiency.
Says BVI CEO Alexei Agratchev, "The Center for Advanced Retail Technology at Green Hills provides a truly unique opportunity to demonstrate the ROI of the RetailNEXT product in an operating retail environment. The Hawkins Strategic team has been leading the industry when it comes to leveraging customer data to improve retail operations. We are very excited about the opportunity to work with the team there to demonstrate how in-store data generated by the RetailNEXT product can transform the way retailers make decisions on merchandising, staffing, real estate formats, store concepts and marketing spending."
About BVI Networks:
BVI Networks offers the only in-store business intelligence solution proven to deliver clear, actionable information and measurable ROI across multiple store departments within weeks of installation. The open RetailNEXT platform provides real-time and near real-time customer metrics that let retailers dramatically improve store execution and customer satisfaction by optimizing staffing, merchandise placement, and in-store advertisements. BVI Networks is headquartered in San Jose, California. For more information, please visit www.bvinetworks.com.
About the Center for Advanced Retail Technology:
The Center for Advanced Retail Technology at Green Hills brings the Retail 3.0 vision to a live retail environment. Its mission: to enhance industry learning through retailer visits with hands-on, behind-the-scenes views into new and forthcoming technologies and discussion focused on changing business practices. A live retail operation, CART supports extensive data collection across products and shoppers, providing retailers quantitative views into featured technologies' impact. CART is a service of Hawkins Strategic, LLC.
About Hawkins Strategic:
Hawkins Strategic is leading the genesis of Retail 3.0, a new industry ecosystem driven by relevant marketing to the individual shopper, supported by realtime marketing and supply chain synergies, and built on the foundation of shopper-identified transaction data. From launching one of the first loyalty programs in the U.S., to advising some of the world's largest and most progressive retailers and manufacturers; from founding the world's first truly personalized retail communication platform, to partnering with world-class enabling technologies; Hawkins Strategic is ideally and uniquely positioned to move the industry to this next level through thought leadership, strategic guidance, value creation, and its Center for Advanced Retail Technology.
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